10 Creative Ways to Use Promotional Products to Boost Brand Awareness

Promotional products are a popular and effective way for businesses to increase brand awareness and promote their products or services. However, to stand out in today's crowded market, businesses need to think outside the box and come up with creative ways to use promotional products. Here are 10 creative ways to use promotional products to boost your brand awareness:

  1. Host a giveaway on social media: Encourage your followers to share your social media page or post and offer a free promotional product as a reward. This will not only increase engagement but also help to spread the word about your brand to a wider audience.

  2. Create a loyalty program: Offer promotional products as a reward for customers who make repeat purchases or refer others to your business. This will incentivize customers to stay loyal to your brand while also promoting it to others.

  3. Partner with other businesses: Collaborate with other businesses to create a gift basket or swag bag filled with promotional products from both companies. This will not only increase brand awareness but also help to build relationships with other businesses in your industry.

  4. Use them as event tickets: Create unique promotional products that double as event tickets for a launch party, grand opening, or other special event. This will make the event feel exclusive and increase excitement and buzz around your brand.

  5. Create a customer welcome package: Give new customers a welcome package filled with promotional products that showcase your brand and make them feel valued. This will create a positive first impression and encourage repeat business.

  6. Use them as packaging inserts: Include a free promotional product with every order as a surprise and delight for your customers. This will not only increase brand awareness but also make your customers feel appreciated and valued.

  7. Use them as employee incentives: Offer promotional products as incentives for employees who meet certain performance goals or complete training programs. This will not only motivate employees but also increase brand loyalty and advocacy.

  8. Use them as fundraising incentives: Offer promotional products as rewards for donors who make a certain level of donation to a charity or nonprofit that your business supports. This will not only help to raise money for a good cause but also increase brand awareness and goodwill.

  9. Use them as booth giveaways at trade shows: Give away unique and eye-catching promotional products at your trade show booth to attract attention and generate leads. This will help your brand stand out from the competition and leave a lasting impression.

  10. Use them as part of a guerrilla marketing campaign: Create a unique and memorable guerrilla marketing campaign that involves distributing promotional products in unexpected places or using them in unconventional ways. This will help your brand get noticed and generate buzz in a fun and creative way.

In conclusion, there are countless creative ways to use promotional products to boost your brand awareness and promote your business. By thinking outside the box and coming up with unique and memorable ideas, you can increase engagement, build loyalty, and leave a lasting impression on your customers and potential customers alike.

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